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Month: January 2016

What are push notifications?

Most mobile users get dozens of phone notifications a day. Some come from friends and family saying hello via text, and some are from the apps they use on their devices; however, many users don’t understand the difference between standard notifications and mobile push notifications. Although they serve the same purpose, to notify you that someone is trying to reach you, they do differ significantly if you’re a mobile app creator.

Marketing Communication

 

If you’re a business or blogger, you know there are many ways to reach your readers and customers. You can email, call, or use your social media to reach them. If they agree, you can even send them text messages about your latest sales or posts. However, if you create a mobile app, you have a fantastic opportunity to communicate with your audience mobile push notifications.

Aren’t Texts Better?

 





You may think the best way to reach your audience is via text. After all, doesn’t everyone check their text messages? It’s always exciting to get a text from someone, right? Unfortunately, not everyone is thrilled to get a text from a business. First, they might not have unlimited text messaging, which means you’re costing them money. It can also become increasingly annoying for customers to continue to receive text messages from you, altering their opinion of your business.

 

Mobile push notifications, on the other hand, are a part of your mobile app. If a customer or reader downloads your app, they are probably really interested in receiving updates from you. These notifications also allow your customers to press the notification and go straight to your app, making it easier for them to access your new blog or check out your latest special.

Costs

Much like consumer text messaging plans, business plans cost money. At the volume businesses send marketing texts, it can become very expensive to market to your customers this way. When you use a WordPress plugin to create your mobile app, you can ditch that large mobile plan and send your push notifications for free. Notifications cost nothing for you to send, greatly freeing up your marketing budget for other great projects.

Opting Out

 

Unfortunately, some of your users may not enjoy your push notifications. The good news is mobile apps make it easy for your users to easily change their notification settings while still keeping your app on their phone. This means even though you’re not sending them messages, they will still be able to go to your app for the latest information and notifications. With text messages, your customers will opt out and never hear from you again!

If you’ve used a WordPress plugin like WordApp to create a mobile app, you have a great way to interact with your customers built right in! Now, you don’t have to worry about large mobile plans, simply send your clients information via mobile push notification!

app store optimization

App Store Optimization Tips to Get Your App Noticed

If you’ve recently used a WordPress plugin like WordApp to create a mobile app for your blog or business, you’re ready to start selling your app to your readers; however, this isn’t as easy as putting your app on the Google Play or Apple App stores. There are hundreds of thousands of apps fighting for your reader’s attention, and you need to be proactive if you want to see any download activity. Strategies such as app store optimization can help your app get noticed by using keywords and phrases similar to search engine optimization. Using app SEO can help you get more attention for your mobile app.

app store

Names Go A Long Way

We all know how important first impressions are. The name of your app is the first thing people will see, so the app’s name should reflect the purpose in a catchy way while still being relevant and unique. Avoid using special characters since some app stores won’t display special characters and this may cause your app’s name to look strange. A creative name could be enough to get a download, and a bad name could cause users to turn to a competitor, so make sure you spend ample time choosing the best name for your mobile app.

Keywords

Keywords are by and large the most important element to your app store optimization. These keywords help customers find you using relevant search terms. These keywords should be related to your brand, and you can even use your website’s keywords for your app store SEO. To find the best keywords for your app, think of what phrases your potential clients will use to find an app like yours. From there, you can come up with a list of great keywords to use for your app store optimization.

Rock Your Description





Now that you have your keyword list, where should you put all those great search terms? In your description, of course! Not only should the description tell your readers what your app does and why they should use it, it is also a great way to get some keywords into your content so they will be picked up by the app store’s search. It is important, however, that you integrate them as naturally as possible. If your description is too stuffed with keywords, it will be hard to read and won’t give your potential customers the information they’re looking for.

Pictures Attract Downloads

The picture or logo you select for your app can be extremely helpful when attracting attention from new clients. Most people will tell you they don’t judge a book by its cover, but if your logo isn’t great or competitor has a nicer one, you could lose a customer that way. If you’re not great at creating logos, you may need to hire a graphic designer to help you create something that will attract attention.

Flaunt Your Reviews

Most app store users will read a full page of reviews or more before deciding to download your app. Your reviews are extremely important to your app store optimization. Not only can users filter their results by rating, but bad reviews could turn your potential customer to a competitor. If you’re getting reviews pointing out issues with your app, make sure you fix them as soon as possible. You should also respond to any reviews that are either extremely good or bad. This level of communication will further attract customers to your app.

If you’ve used a great WordPress plugin like WordApp to create a mobile app for your business, now’s the time to focus on app store SEO and bring in the downloads! With app store optimization, you can easily get your app noticed and bring in more customers.

Why Your Restaurant Needs a Mobile App?

In the current restaurant market, mobile apps are quickly becoming a must-have for every business. If you own a restaurant, you know how frustrating it can be to keep your customer attendance steady. Business volume varies not only from season to season, but even by the hour. Fortunately, if you create a mobile app, you can use it to control some of the most difficult aspects about your restaurant, including ordering, billing, and tracking customer trends.

The Price of Apps

 

While mobile apps are a fantastic way to streamline your operations, mobile app development can be incredibly costly. App developers charge high rates for their services and creating a mobile app takes several months, meaning you’ll be paying a small fortune for development. Luckily, the WordApp WordPress plugin allows you to create a mobile app yourself, saving you thousands. This mobile app builder is completely customizable, so you can change your theme, menus, and other functions without needing the help of a high cost developer.

 





The Benefits of Your App

 

Now that you know you don’t have to spend a fortune to create a mobile app if you use options like a WordPress plugin, you may be wondering what benefits a mobile app will have for your business and your customers.

 

  • Reservations: You probably already have a system which allows your customers to make reservations on your website. However, your customers probably have access to their phone more than their computers. Allowing them to make reservations with your app is much easier and more accessible for your diners.
  • Online Ordering: This standard restaurant feature is quickly moving into the mobile sphere. As mentioned earlier, your customers are almost always near their phones, and being able to order straight from your app is a huge convenience for busy people needing to grab dinner on their way home.
  • Engagement: One of the best things about mobile apps is the ability to send notifications directly to your customers on their phones. People tend to ignore promotional emails, and social media only works when your customers log on and see your posts. With mobile apps, the notifications not only go directly to their phones, they also open your app, allowing your customers to order your newest dish or check out your specials.
  • Information: Sometimes, your diners just need to get some general information about your business. If they are lost en route to your restaurant, an embedded map can be a great tool to help them find you. They may also just want to check out your menu or hours. Although they can look this up online, having a mobile app helps them find your information easily, and while they are in your app they can go ahead and make a reservation.

 

Mobile apps are quickly becoming a must-have for any business, especially restaurants. Having a well-developed mobile app makes reservations, to-go orders, and promotions extremely easy for your busy restaurant. Luckily, with WordPress plugins, you don’t have to worry about the high prices of app developers. WordApp can help you create a custom mobile app for your business and customers!

Press Release : WordApp Converts Any WordPress Site Into an App

WordApp Converts Any WordPress Site Into an App

​January 18th, 2016: App-Developers is proud to announce their latest WordPress plugin, WordApp. This exciting new plugin allows you to easily convert your WordPress website or blog into a convenient mobile app without the high prices of app development! Having a mobile app is a great way to increase your business or allow readers to easily access your blog on the go.

 

The WordApp plugin was created by a group of mobile app enthusiasts who have declared war against high app development prices. Now, you have the power to create your own mobile app for your website or blog. To create your app, simply download the plugin and choose one of the pre-made themes or use your current WordPress theme.

The WordApp plugin was created by a group of mobile app enthusiasts who have declared war against high app development prices

DAVE ANTHONY, CO-FOUNDER

Your app is fully customizable, and WordApp allows you to change your fonts, colors, and make other easy design changes. You can also create menus to organize your app how you want it. Once you’re happy with the final look, you can publish your new mobile app to the Google Play Store for free and Apple App Store for $2.99/mo. Your customers will be able to download and use your app instantly!

Other features of WordApp created mobile apps include:

  • Push notifications for easy communication with your readers
  • Mobile web app for mobile browsers
  • Customizable menus and widgets for mobile app users
  • Adsense Ads for app monetization
  • CSS editing to create your own mobile theme​
  • iBeacon Compatible mobile apps
  • Compatibility with BuddyPress, WooCommerce & most of the 50,000WordPress plugins

For businesses and bloggers alike, mobile apps are an easy way to keep your content easily accessible to your readers. You don’t have to spend a fortune to create your mobile app withWordApp. To learn more, visit app-developers.biz.

About App-Developers: App-Developers is a group of passionate mobile app and WordPressplugin designers striving to help their customers create functional mobile apps for their websites and blogs without paying a fortune for mobile app development.

Company: App-Developers

Telephone: +44 20 8144 4408

Address: London, UK

Website: http://app-developers.biz

Continue Reading

Marketing your mobile app

The Benefits of Market Your WordApp Mobile App to Your Clients

If you have a brand new WordApp mobile app on the Google Play Store or Apple App Store, you can’t depend on your customers to look you up and download your app. Marketing your app will bring in extra revenue for your business or blog, but you’ll have to do some leg work if you want to see steady downloads. Of course, if you don’t have much experience marketing a mobile app, you may not know where to begin. Continue Reading

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